Greets | Beauty born in Greece

Greece is a country with a perfectly preserved natural ecosystem located between three continents: Europe, Asia and Africa. It has an unparalleled biodiversity, with over 6500 plants and 1400 endemics, a landscape full of natural treasures. Native species have high concentrations of bioactive molecules with high biological value. We are deeply inspired by Greece’s ecosystem, the landscapes, the climate, the history and its natural heritage.

The wild olive tree first made its appearance in the eastern Mediterranean and was first cultivated in Greece. Worshipped throughout the centuries, "the tree that feeds the children" according to Sophocles, is the trademark of Greek nature, tradition and history.

In Greek mythology, Athena won the patronage of Athens from Poseidon, with the gift of an olive tree. Athenians would use the olive wood to create various tools, use the shade to protect from the sun, consume its fruits and produce “the liquid gold”, the olive oil. The olive branch was a sacred prize in ancient Greece, representing highest honor. During the ancient Olympic Games, champions were awarded with an olive branch. Following the tradition, in the 2004 Athens Olympics, every champion wore a crown made of olive leaves to pay tribute to the Olympic spirit, exactly like it was done thousands of years ago.